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CSS :: Journalism Past Papers MCQs


221.  Lee DeForest developed a vacuum tube that improved and amplified wireless signals in 1906. It is called the:
A. Audion tube B. Liquid barretter
C. Wireless permitter D. Orthicon tube

222.  In 1916 David Sarnoff sent his superiors at American Marconi his famous Radio Music Box Memo It contained:
A. His ideas on how to make radio a more efficient point-to-point communication medium. B. His strategy for overcoming oppressive Federal Radio Commission regulations
C. His ideas on how to make radio a "household utility" D. None of these

223.  Soon after World War I, American Marconi, General Electric, American Telephone and Telegraph, and Westinghouse combined resources to form:
A. The Radio Corporation of America B. The Federal Communication Commission
C. The Federal Radio Commission D. RCA Victor

224.  Radio became an important medium for news:
A. During World War II B. Shortly after its inception in the twenties
C. In order to better compete with television D. None of these

225.  Single ownership and management of multiple radio sttions in one market is called:
A. Deregulation B. Duopoly
C. Chain broadcasting D. None of these

226.  Concerns raised over the conglomeration of the music business include all of the following except:
A. The overshadowing of music by promotion B. The dominance of profit over artistry
C. The increase in cultural homogenization D. The increase in disk jockey autonomy

227.  The technology most responsible for the contemporary rebirth of radio networks is:
A. Television B. Digital audio radio service (DARS)
C. Digital audiotape (DAT) D. The satellite

228.  There are 100,000 TV homes in your market. Of these, 80,000 re using their sets. Of these, 20,000 are tuned to your program. What is your share?
A. 25% B. 30%
C. 40% D. 50%

229.  FCC Chairman Newton Minow coined a derogatory name for television, calling it:
A. The vast wasteland B. The boob tube
C. The early window D. The vast time-waster

230.  In newtork television, _____ clear time:
A. Affiliates B. Program producers
C. The major networks D. Advertisers




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