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211.

The Orson Wells radio production of The War of the Worlds began the era of _____ in the development of mass communication theory

A.	The scientific perspective on mass communication theory	B.	Mass society theory
C.	Cultural theory	D.	Limited effects theory

212.

In studying how media's influence is affected by people's intelligence and education, individual differences theory is an example of the era of:

A.	Limited effects	B.	Mass society theory
C.	Cultural theory	D.	None of these

213.

In two-step flow theory, media influence passes from _____ opinion followers:

A.	Opinion leaders	B.	Powerful elites
C.	Opinion makers	D.	None of these

214.

Uses and gratifications theory argues that:

A.	Media producers can dictate the uses to which people put media	B.	Only selected, especially well-crafted, media messages, can influence gratifications.
C.	Media don't do things to people, rather, perple do things with media	D.	None of these

215.

Klapper's reinforcement theory argues that:

A.	Only selected, especially well-crafted, media messages can influence reinforcement	B.	Media have little power, but what influence they do have is in the form of reinforcement
C.	Media are quite powerful, especially in the realm of reinforcement.	D.	None of these

216.

Agenda-setting is a theory that argues that:

A.	Media do not tell uus what to think, but what to think about	B.	Reality is a social construction
C.	Cultures attribute meaning to symbols which then control behaviour	D.	None of these

217.

Dependency theory argues that:

A.	People learn to model the behaviours they see through observation.	B.	Media's influence resides in the relationship between the larger social system, the media's role in that system, and audience relationships to the media.
C.	People who share a culture also share an "ongoing correspondence" of meaning.	D.	None of these

218.

According to television constructs a reality of the world that, although possibly inaccurate, becomes accepted simply because we as a culture believe it to be true:

A.	Cultivation analysis	B.	Critical cultural theory
C.	The Frankfurt School	D.	None of these

219.

Your McDonald's hamburger comes with a toy based on a character from a popular movie. This phenomenon is an example of:

A.	A controlled purchase	B.	A product placement
C.	A merchandise tie-in	D.	None of these

220.

A radiation system refers to:

A.	Sending radio signals through the air	B.	Sending radio signals through radar
C.	Sending radio signals in all directions	D.	None of these