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641.

A story sent round to newspapers by a public relations department is commonly known as_______.

A.	Handout	B.	Press release
C.	Press note	D.	None of these

642.

______ Heading, label or caption placed over news, columns, articles etc.

A.	Libel	B.	Front Line
C.	Headline	D.	None of these

643.

______ means a box into which discarded type is thrown.

A.	Hell-box	B.	Black-box
C.	Yellow-box	D.	None of these

644.

_____ Domestic rules in individual newspapers governing type faces, layout styles, peculiarities of spelling and punctuation etc.

A.	Headline	B.	Libel
C.	House Style	D.	None of these

645.

______ Feature or news material with high emotional or dramatic appeal.

A.	Human Interest	B.	Natural Interest
C.	Deeply rooted	D.	None of these

646.

______ News items with explanation, background, interpretation.

A.	In-depth-reporting	B.	Shallow reporting
C.	Certified reporting	D.	None of these

647.

______ means the introduction to a story, introductory paragraph.

A.	Headline	B.	Front Line
C.	Intro	D.	None of these

648.

______ mean style of news-writing starting with most important facts first and following paragraphs containing information in descending order of interest.

A.	Inverted Pyramid	B.	Simple Pyramid
C.	Straight Pyramid	D.	None of these

649.

______ means spacing between words of a line so as to fill a column or spacing between lines or paragraphs of a column to fill up a column.

A.	Special spacing	B.	Justifying
C.	Line difference	D.	None of these

650.

______ means to discard all or part of a story:

A.	Kill	B.	Finish
C.	Destroy	D.	None of these