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The standard measurement of the effectiveness of an ad's placement is judged by its:

[A].	Cost per million (CPM), the cost of reaching 1,000,000 audience members	[B].	Cost per million (CPM), the cost of reaching 1,000,000 audience members
[C].	Cost per thousand (CPM), the cost of reaching 1,000 audience members	[D].	Cost per hundred (CPK), the cost of reaching 100 audience members

Answer: Option C